From Insight to Impact
I help researchers and scientific institutions communicate their value effectively, build recognition, develop international collaboration and create partnerships with business.
What Core is
Knowledge and good ideas need more than the right message. They also need people and organisations that recognise their potential.
Core Communications specialises in science communication and PR, working where science, education and business meet. I help researchers and institutions build visibility, develop relationships, reach new communities and create valuable partnerships.
Collaboration
Four services used by researchers, universities, institutes, scientific organisations, public institutions and NGOs.
For researchers, doctoral candidates, research teams and scientific institutions, in Polish and English.
Practical training and workshops, always tailored to a specific team, institution or event. For selected topics, I collaborate with experienced trainers.
What do we want to be known for? Who do we want to reach? I help answer these questions.
I support researchers and institutions in building expert brands, setting communication directions and translating specialist knowledge into messages tailored to different audiences.
An expert brand also has to hold up where people check it first – on the website. I look after it: content quality and accuracy, consistency of message, and visibility in search engines.
International visibility for universities and institutes, foreign partners and collaboration between science and business.
I support Polish universities, scientific and educational institutions in their internationalisation processes. I see it above all as a process of building valuable, lasting relationships.
I also help identify partners on the business side, prepare communication and create the conditions for collaboration to begin. I focus on partnerships that lead to tangible relationships, projects and development opportunities.
Conferences, congresses, workshops and panels: from concept and communication to moderation.
An event should do more than look good and run smoothly. It should achieve a specific organisational goal and create opportunities for further collaboration.
Not sure yet what you need? Sometimes it helps to start with an external perspective on communication, development or partnerships. In that case, let's begin with a conversation.
Book a consultationNews & events
At the 35th Economic Forum in Karpacz, Katarzyna Zamaro moderated the panel “The Future of Higher Education – Innovation, Cooperation, Mobility”, bringing together university leaders from Poland, Luxembourg, Slovakia and France, as well as Poland’s Ministry of Science and Higher Education.
The panel explored the future direction of European higher education, including the master–student relationship and more personalised learning, stronger engagement with Africa and Asia, researcher mobility, science funding and the growing importance of interdisciplinarity.
On behalf of isMOCLEP, Katarzyna Zamaro led an open webinar for scientists from around the world, including members of the Pomeranian Medical University and the University of Campania Luigi Vanvitelli communities. The session focused on communicating research effectively, building an expert brand and increasing researchers’ visibility beyond academia.
Katarzyna Zamaro joined NAWA’s panel “Science without borders: how to communicate science in a global context?”, devoted to international communication and the visibility of Polish science. The debate took place in the Polish Science Pavilion, a space bringing together the scientific community, business and public administration.
About me
My name is Katarzyna Zamaro. I am the founder of Core Communications. I have many years of experience in communication, project management, and coordinating and managing multicultural teams.
I work at the intersection of science, education, business and the public sector, collaborating with public institutions, NGOs and international partners. My experience includes work with SAIL International School in Szczecin, an international school, and collaboration with the SAIL Foundation, as well as involvement in isMOCLEP, the International Society of Molecular and Clinical Epigenetics in Szczecin.
I am particularly passionate about the internationalisation of science and education. I support Polish universities and scientific institutions in building international visibility, communication and relationships, and in seeking partnerships.
I combine strategic thinking with practical action, from communication and relationship-building to creating partnerships and delivering projects.
Outside work, I am the mother of three wonderful daughters, I travel and remain convinced that the best things begin with a good conversation.
Communities I work with
Core in action
Conferences, training, expert panels, moderation and international meetings.
Testimonials
Testimonials translated from Polish without abridgement.
Katarzyna Zamaro’s training was one of the most practical webinars on career development and researcher branding that I have attended during my six years at Luigi Vanvitelli University.
I particularly value the specific guidance, clarity of communication and ability to show researchers how to communicate their work consciously and build a professional presence beyond academia. The training did not end with theory. It inspired me to take concrete action related to my own expert brand. This kind of practical approach to communication and personal branding is definitely needed in the scientific community.
Eangelica Germano Aton
Co-Founder, AeroGlyphics · participant in an international training programme, University of Campania Luigi Vanvitelli
Working with Katarzyna Zamaro through isMOCLEP demonstrates her exceptional ability to connect the world of science with professional communication, PR and institutional relationship-building.
Katarzyna supported the development of the Association’s communication, represented it in contacts with universities and public institutions, and was involved in organising international scientific events. I particularly value her business-oriented approach, independence and ability to translate specialist scientific content into effective communication addressed to different audiences. I can recommend her with complete confidence to scientific organisations and NGOs seeking an expert in communication, PR and partnership development.
Prof. Tomasz K. Wojdacz
isMOCLEP · Pomeranian Medical University in Szczecin
The perspective of someone who understands the scientific community, communication and business realities at the same time was particularly valuable.
Working with Katarzyna Zamaro and Core Communications provided valuable support in preparing the communication for an international scientific workshop organised by the Institute of Human Genetics of the Polish Academy of Sciences. Katarzyna supported us both in preparing and reviewing materials and in planning the format and course of the communication campaign. Her approach combines strategic thinking with a high degree of practicality, from presenting a specialist event to the right audiences to efficiently organising individual activities.
Greta Sawicz
Institute of Human Genetics, Polish Academy of Sciences in Poznań
Katarzyna Zamaro brings to collaboration a rare combination of business experience, communication expertise and a very strong understanding of the education and non-governmental sectors.
At the SAIL Foundation, she applies these skills in projects requiring collaboration with public institutions, universities, international partners and business. She is able not only to develop concepts and build relationships, but also to translate them into concrete operational activities. Her experience in communication, PR, project management and building long-term partnerships is particularly valuable to organisations operating at the intersection of education, science, business and the public sector.
Michael Glück
President of the SAIL Foundation
Katarzyna has proven herself to be energetic, proactive and modern in her approach to project development. She coordinates activities involving many people with great effectiveness and consistently leads them towards their goals.
At the same time, Kasia never answered the phone in a bad mood. Always smiling, she was eager to get to work.
Joanna Lewandowska-Kęciek
Account Manager, British Council
Katarzyna Zamaro has a highly valuable ability to recognise the potential for collaboration between higher education, business and the wider socio-economic environment.
In our interactions, I particularly value her initiative in building partnerships, openness to international collaboration and practical perspective on how universities and researchers communicate with external audiences. She combines business experience with a very strong understanding of the specific nature of the academic environment. I also recommend Katarzyna as an expert and trainer in science communication, building researchers’ expert brands, and communication and PR for scientific and academic institutions.
Agnieszka Deja, PhD Eng.
Maritime University of Szczecin
This website shows what Core Communications does. LinkedIn shows Core Communications in action: current projects, training, conferences, international collaboration and initiatives connecting science, education and business.
Contact
You do not need a finished brief. If you represent a university, institute, scientific organisation, public institution, NGO or business and see an opportunity to collaborate, let’s talk.
Katarzyna ZamaroFounder | Core Communications
